An interesting analogy from the top soccer players in the world. On today’s episode Russell talks about the way soccer works everywhere in the world with the exception of America, and how it relates to personal development within business. Here are some of the awesome tidbits to listen for in this episode: Why soccer in America is more focused on winning, while other countries are focused on the development of individual players. How personal development in soccer relates to the personal development of people in your team at your company. And why it’s important to help your team develop instead of focusing solely on making money. So listen here to find out how business and soccer relate, and how personal development helps both of them in the long run. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are having an amazing day. I had a fascinating conversation with somebody who is at the top of their game yesterday, and I got a couple of insights from it that were so interesting, that I want to share with you guys here today. So with that said, let’s queue up the theme song, when we get back I’m going to share with you guys some really cool insights about developing your team and developing yourself. Alright you guys welcome back. Sunday, most of you know at this point that I am a Mormon, we call ourselves members of the Church of Jesus Christ of Latter Day Saints. And at my church I have a calling where I get to interview people and check in with them. So on Sunday after church I had interviews with a bunch of different people. So I’m interviewing them all and it was really fun because you get to know a bunch of people who go to church with us, kind of at a different level. The last interview I had was with this guy, and we’re about to start the interview and we start talking about soccer, he’s a soccer coach. He’s a soccer coach here at the high school, but he also runs the soccer organization here in Idaho, and he’s also one of the main guys at the national level.  And we started talking about what he’s doing, every weekend he’s flying to New York, flying to different places for soccer. And on top of that he’s a doctor, so he’s also doing his business and doing his soccer stuff because he’s super passionate about it. Anyway, but it was really fascinating, we were talking about soccer and wrestling and just different things about different sports. And he started telling me what he’s trying to do right now is to adopt a lot of what other countries do in soccer here in America. And it was interesting, he told me about, and I didn’t know this, but he talked about in other countries outside of America the way the soccer program works, which by the way, he said soccer is the number one biggest sport in the world. I didn’t know that either. So there you go, another interesting fact for you guys today. But what he said that was interesting, he said that in other countries, let’s say you are a little league coach, I don’t know what they call them in soccer, but you’re a coach of a kids team, and you get a team and find someone who’s talented, and if you are the person that discovers that person, the way the organization structures, if you find the person you help develop them at a certain level, and then you move them up to the next level. Say, ‘Hey, this guy’s a rock star.” And you put him on the next higher level team. And if that person is really good there then they get up to the next level, and the next level, all the way to professionals. And then eventually they become professionals, and then they go from team to team and they get sold along the way. Kind of like basketball, if you’re traded in the NBA from the Chicago Bulls to the Utah Jazz, you get paid whatever, $20 million to be transferred over to this team, and you have a new player contract. But he said what happens in soccer that’s interesting, he said that, and he was telling me the name of some s