Have you considered what message your brand tells potential customers?In episode 320 of the Bokeh Podcast, Folasayo and Ndidi Ayoola of Oda Creative share the importance of developing a professional brand and the elements that impact the visuals. Listen in as they share the 5 mistakes they see brands making in developing their brand identity.The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.Balanced RelationshipsFolasayo on Communication: (6:13)Listening 80% of the TimeClarify 10% of the TimeSpeak 10% of the TimeBrand Position: Design studio that specializes in creative, out of the box designs to help clients stand out; living where art intersects with science. (11:01)https://www.instagram.com/p/B3cw0DNBF8Q/Advice for Photographers: (19:15)Dream big and plan small.Understand why you’re in business in the first place.Technique for Time: (23:53)Time blocking for business.Spend time together doing the things they enjoy.Book Recommendation: (29:13)The Art of Strategy - bit.ly/bp-artofstrategyRich Dad, Poor Dad - bit.ly/bp-richdad-poordadWhere Amateur Artwork Falls Short: (35:14)1. Color2. Typography3. Complexity4. Name5. Avoid Raster ImagesKnowing or Not Knowing What You Want (48:21)Links:odacreative.cominstagram.com/odacreativeThe E-myth Revisited