12 min listen
What Guides Our Buying Behaviors (SOP88)
ratings:
Length:
47 minutes
Released:
Aug 28, 2019
Format:
Podcast episode
Description
Why do some people buy so much, while others shun that lifestyle for simplicity or to save? How do brands reach into our psyches to get us to pull out our wallets and credit cards? What are some of the motivations behind companies that try to appeal to our sense of social responsibility to get us to spend? Our guest is psychologist Kit Yarrow, PhD, an expert on consumer behavior and professor emerita at Golden Gate University in San Francisco. She studies why and how people shop and buy and how companies can best meet consumer needs. APA is currently seeking proposals for APA 2020 sessions, learn more at http://convention.apa.org/proposals
Released:
Aug 28, 2019
Format:
Podcast episode
Titles in the series (100)
Preventing suicide (SOP14): Suicide rates have been steadily increasing in recent years, according to the Centers for Disease Control and Prevention. by Speaking of Psychology