We all know that video is a great tool for business, but not enough of us are taking advantage of it. Which benefits are unique to video, and what makes it different to other forms of marketing content? How can we maximize our content and continue to see results for years to come? On this episode, Emmy Award-winning filmmaker Patricia Kelikani shares why we should all be using video and how we can create better content.   3 Things We Learned From This Episode Set your own intent (14:58- 16:07) People are emotional, and we choose to internalize written media in a way that makes sense to us. With video, we’re able to surpass that emotion and share our points of view. Video gives us full control over our messages, and allows us to deliver our content with little-to-no gray areas.  Take advantage of longevity (18:17- 18:58) The average lifespan of video is 4 years. That means, 4 years from now, we can still get new leads from just one video. To make the most of the content we produce, we need to keep repurposing it and putting it out there. Use the MAP method for success (19:13- 22:00) Messaging, Artistry and Promotion are vital for lucrative videos. When it comes to video content, we need to ensure we convey the right messages to our audiences, while also delivering a high-quality video. Once we have a high-quality video that aligns with our brands, we need to keep promoting it wherever we can.    Video is a great option for marketing because it allows us to share our brand’s purpose more clearly than any other platform. It also offers amazing longevity and long-term results. To create great video content, we need to pay attention to the quality and ensure we’re putting something out there that represents our businesses. We should all be using video if we want to grow our businesses.   Guest Bio-  Patricia Kelikani is an Emmy Award-winning filmmaker and the owner of Kelikani Films, Kelikani Consulting and Lucrative Videos. Patricia is passionate about video and the opportunities created by the platform. While she loves making video herself, she also offers an online course teaching others the basics of creating great video content.  To find out more about Patricia, head to lucrativevideos.com/training You can also visit www.patriciakelikani.com And www.kelikanifilms.com  To watch Patricia’s YouTube channel, visit https://www.youtube.com/channel/UCMWIzGot0WpEBYrS9f_LDHw