Collaboration at work is on the rise and so are work management tools to help team members manage progress. Chris Farinacci is the Chief Operating Officer at Asana where he is responsible for the company’s, now global, go to market strategy. Chris breaks down execution of this strategy into three parts: revenue, customer, and market. With over 70,000 paying customers and another three million free companies “that have activated since inception,” Chris has his hands full.   “I always get asked, ‘what do you worry about?’ or ‘what keeps you up at night?’ It's the prioritization because there are so many opportunities for us and the sequencing of how we invest in those and when,” says Chris. “You can’t do it all at the same time. It's sort of the mapping of our core competencies and momentum to the product to market fit and the market opportunities.” In order to keep on track with their business goals, Chris explains that the team stays focused on the company's mission, “Eliminating work about work.” He wants team members to be focused on doing their work as opposed to spending time discussing where the work stands.  On this episode, Stephanie and Chris discuss how the team at Asana is using their own project management tools and practices internally to scale the company globally, how and why collaboration tools are growing faster than ever, and some of the practices Chris uses to manage day-to-day operations within Asana.  — We have a new partnership with b8ta! B8ta.com gives you access to some of the most innovative and cutting edge consumer tech products. This week, we will be giving away three Skylight touch-screen photo frames. Enter the giveaway here for a chance to win!  — Mission Daily and all of our podcasts are created with love by our team at Mission.org. We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!