Before the historic NBA championship win by the Toronto Raptors in 2019, the team made it to the playoffs in 2014 and launched Yanal Dhailieh into the perfect moment to start his lifestyle and community brand, Peace Collective.
By wearing a "Toronto vs. Everybody" t-shirt to a Raptors playoffs game and getting featured in a TSN documentary, Yanal turned that moment into an apparel brand that generates millions in revenue annually and two retail stores.
In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community, grow from viral moments, and create your own virality.
For more on Peace Collective, Yanal Dhailieh, and show notes: https://www.shopify.ca/blog/peace-collective-viral
Tune in to learn

How to create a viral moment
How to educate your customers on your cause
Why storytelling is your biggest advantage over bigger companies and how to do it