21 min listen
S2 E7: Refreshing the Evernote Brand
S2 E7: Refreshing the Evernote Brand
ratings:
Length:
29 minutes
Released:
Aug 16, 2018
Format:
Podcast episode
Description
When Evernote decided to refresh its brand after 10 years, it was about more than tweaking the logo or adopting a new color scheme. It was about distilling the company’s essence, clarifying its purpose and point of view. In this episode, Francie Strong and Jonathan Woytek walk us through why Evernote undertook this effort, what's changed and what hasn't, what it means for the company and its customers, and what other brands can learn from the experience.
Released:
Aug 16, 2018
Format:
Podcast episode
Titles in the series (22)
Global Entrepreneurship Week: Brit Morin: In the last of three special podcast interviews for Global Entrepreneurship Week, we talked with Brit Morin, founder and CEO Brit + Co, about her path to entrepreneurship, what she’s learned along the way, and the power of creative... by Taking Note: Conversations with Evernote