If your organization has an online presence, you'd better be thinking about content strategy. But as Kristina Halvorson of Brain Traffic explains, it's not just a matter of what you say, but how well your content serves your readers or customers. Kristina explains the fundamentals and more in an engaging interview. We also hear from Beat Bühlmann, Evernote's GM of EMEA, who tells us about his system of personal development. Beat's "Swiss PDP Approach" goes beyond standard concepts of work/life balance to get to the center of who we are as individuals.