Gerry Gaffney asked Brian Donohue from iQcontent (www.iqcontent.com) about when, why and how to use web analytics.Brian talked about avoiding 'zero insight', and how you can use analytics to understand users, improve your site, and validate success.A few books and resources were mentioned:Web Analytics Demystified by Eric Peterson (tinyurl.com/ys498j) Web Analytics: An Hour a Day by Avinash Kaushik (tinyurl.com/2bnc8d)Google Analytics Shortcuts by Justin Cutroni (www.gashortcut.com)Sitescan (sitescanga.com)Emetrics (www.emetrics.org)Advanced Web Metrics is Brian Clifton's blog (www.advanced-web-metrics.com/blog/)Occam's Razor is Avinash Kaushik's blog (www.kaushik.net/avinash/)Duration: 22:49File size: 7.83MB