Alex Harris




In this episode, Starve the Doubts host Jared Easley interviews marketing optimization expert, Alex Harris.



Alex is the mastermind behind AlexDesigns.com where he improves web stores to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize their return on investment. Since 2001, Alex has been doing conversion rate optimization for eCommerce websites.



Recently named #4 in Top 25 Most Influential Conversion Rate Optimization Experts, Alex is also the host of the Marketing Optimization Podcast. He is also the author of the new book Boost E-Commerce Sales and Make More Money: 300 Tips to Increase Conversion Rates and Generate Leads.



Plus! We have a new segment on the show called Tweet Summary. Check out Alex’s tweetable tweets with regard to certain interesting topics like quick wins and promotions.




In this episode, you will learn about:



How Alex got started with his podcast
The challenge of consistently putting out content
How podcasting was a game-changer for him
What gives you more credibility
Learning from John Lee Dumas’ Fire Nation Elite Mastermind Group
Creating his own Mastermind Group
The key to making more money online
What great things podcasting has done for Alex
Why Alex doesn’t see himself as a “growth hacker”
The power of surveys
Working on his book and what readers can expect from it
The “quick wins” process
The impact of going to meetups
What’s so special about the podcast community
What conferences to go to





Items mentioned:



How Jared and Alex met at the WordPress meetup



His down year in 2013 - looking into personal development



How Jared’s podcast presentation inspired and influenced Alex to start his podcast



How podcasting helped him in consistently putting out great content



Interviewing the best people in his industry gave him credibility



Becoming the top influencer in his niche



Joining John Lee Dumas’ group Fire Nation Elite



Getting feedback as the key to making money online



How Alex learned about marketing



How to grow your online business through getting feedback

Surveys
Different platforms have different avatars



In his book Boost E-Commerce Sales and Make More Money

Creating a membership site to figure out people’s pain points in making money online
Getting all feedback and applying them to a book
Designed to help eCommerce site owners that have reached that plateau and breaking through it to make more money
Going from general to specific
Different pages of your site presenting different strategies to increase your conversions



Tweet Summary

Alex’s tweetables on these topics:

Promotions
Increasing loading speed
Quick wins



A deep dive on quick wins:

Top pages organized by bounce rate and traffic
Figuring out how to make more money out of your individual pages


The impact of going to meetups

The one advice that changed his life
WordPress Meetup
Local podcast meetup


What Alex loves about the podcast community



Alex recommends going to niche, small conferences:

The Podcast Movement
Michael Hyatt’s Platform Conference



Visit www.alexdesigns.com or tweet Alex @AlexDesigns




Alex’s final thoughts for the listeners:



“Talk to as many people as you possibly can, because you’re going to start to realize things about your own show, about your own personality, and what people want to hear.”



“Gather the voice of your audience and use that back in your marketing to help serve them better.”