Episode 127 is an interview with Katya Ermak, Director of E-Commerce and Digital Marketing at Sabon NYC.   We caught up with Katya Ermak at the ShopTalk 2018. Katya is the director of E-commerce at Sabon NYC.  We talked with her about how Vertically integrated brands think of Amazon.  How they leverage their omni-channel tactics and the future of malls.  How Sabon is approaching e-commerce including their Magento platform, and some of their current tools such as Dynamic Yield. Episode 127 of the Jason & Scot show was recorded on Monday, March 19, 2018. New beta feature, Google Transcription: Transcript  Jason:  [0:25] Welcome to the Jason and Scott show this episode is being recorded on Monday March 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Wingo. Scot:  [0:38] Hey Jason welcome back Jason Scott show listeners we are podcasting live from the shock talk show here in sunny Las Vegas and we're excited to have on the show today Katja or Mac. Katya is director of e-commerce and digital marketing at sabon NYC she has also spent time with Brands such as rainbow Century 21 and isobar welcome to the show. Jason:  [1:02] Thanks for joining us it's a little known fact but Scott exclusive. Scot:  [1:06] Did we use it as your. Jason:  [1:07] FedEx in his own bath so. Katya:  [1:09] That's great to hear. Scot:  [1:11] Yeah I'm going to have the bath bombs. Jason:  [1:13] So he's very excited about having you here when the things we always like to do on the show is talk to her guest. Scot:  [1:20] About their backgrounds and how they came to the control so could you. Jason:  [1:20] And how they came to their current role so could you tell us a little bit about as you got into the industry and and what your current role is. Katya:  [1:28] Wright's Okerlund director of e-commerce and just the market at sabon started there about. Two and a half years ago before that I decided I was with isobars. Worked on their engagement seem he ran out of states and before that I did a Content management for Rainbow shops. [1:51] E-commerce was definitely something that, I was interested in when I was in college I have a fashion business degree and I was just thinking of where can I go with that degrade dad would make the most value out of my account. And I got a couple and their shapes e-commerce internship especially one with Century 21 which really to cough. And I love my job love what I do eCommerce is fantastic and it's such a growing animal and there's so many different things that you can do with us. Scot:  [2:26] Did you go to the fitt isn't that the big fashion School in New York. Katya:  [2:30] Right now I went to Berkeley College which is Elsa in New York. Scot:  [2:33] Okay cool awesome yeah I mean a lot of young ladies that are studying fashion and there's a lot of different ways it go to nursing you chose e-commerce you feel like it's still scratches your fashion itch or. Katya:  [2:44] Absolutely that was like a business degree with a fashion flavor to it and as a side like. I was interested to see I came to the Barclay because I wanted to be a buyer but while I'm studying there was. Digital start taking off at that time and people start talking more and more about it and how did brick-and-mortar it will be going away and at some point it was very scary for fashion students because there was not a lot of job available and them. I was looking for something that's going to be very up and come in and which I think I did a very right turn. Scot:  [3:24] Do they have chai have classes on how to do some digital marketing in that kind of thing or did you have to come pick it up on your own. Katya:  [3:30] Pick it up on my own I think we had maybe social media class or something like that. Jason:  [3:38] And can you tell us a little bit about like what the scope of your role is now so are you you responsible for operating the website and digital marketing. Scot:  [3:44] Responsible for operating the website and d