Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and delivers actionable insights for business stakeholders. In this interview, we cover Liraz's background, digital body language, the mobile mindset, and the role of emotion in shopping. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 141 of the Jason & Scot show was recorded on Tuesday, August 7th from the eTail East tradeshow in Boston. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode is being recorded live at the e'tae least trade show in Sunny Boston on Tuesday August 7th I'm your host Jason retailgeek Goldberg unfortunately Scott had a personal conflict and wasn't able to make this show so you guys are stuck with just me but we have some great guess this week and first up we are excited to have dr. Laura's mark delete from cooked tail on the show or as is head of Behavioral research cook tail and she's going to share some fascinating psychological research that that she's been conducting about online Shoppers and their behaviors welcome to the show with us. Liraz: [1:10] Thank you I'm very blessed to be here. Jason: [1:12] The president Charlie R's one thing I was like to do to get things started on the show is just for a little bit of background about the guest so maybe you could take just a minute and tell us how you came into the doesn't seem like online marketing is necessary the first place you think of her psychology. Liraz: [1:29] So interesting the fact that there is no such a degree in web sites out or web psychology or digital say Call of Duty and people keep coming to me and ask, how can I become a psychologist and there is no one answer so for me I have a PhD in Psychology. Specialize in decision-making processes and cognition also Game Theory and over the past 5 years I've been utilizing model from cognitive psychology neuropsychology and behavioral economics how we can understand and identify customers behavior and did you deter work because we know that there is a slight difference and you don't like it's not so slide, there are differences between how people behave online and in the physical world and they are communicating frankly even their personality trait. James like if someone is an extrovert become an introvert and vice versa so I think there is a huge need to understand how people behave in those Windows media and those Arenas so a disability. Jason: [2:37] That's very cool and I'm excited to dig into it before we go too deep maybe we should tell our listeners just a little bit about cooked tail for anyone that's not for me. Liraz: [2:45] Sure she looks so cute Bella is an experience analytics company so what we do is that we, how to analyze and understand the customers Behavior the motivation for example what makes them motivate them to purchase certain products and why they would has it, before clicking on a call to action their Journey at the differences we can have different Behavior patterns we're talking about, thousands of visitors all together so we can take a view of individual visitor of thousands of visitors all together and this is how we can have heat inside into what's going on in your mind before deciding to purchase or to leave website or what is there Experian. Jason: [3:32] Wonderful in the way I sort of think of it there's lots of tools out there that I'll call Page analytics tools that sort of keep track of how I consumer moves from page to page and what unique about could tell as in my mind