Transcription (was completed by automated process. Please ignore any speech-to-text errors)   [00:00:00] Hey this is Beatty Carmichael and I wanted just to do a quick introduction to this audio so it makes more sense. We provide services to help people as you know generate sales and referrals from both their personal contacts and also a neighborhood type of environment. Let's call it geographic farming and in both scenarios there are different types of best practices that will drive increased results because ultimately the only thing we can do is keep you always there in front of those folks with a with content that that encourages them to choose you. But ultimately in the game of real estate it's about relationships. And so if you can establish a relationship you're going get far less results than if you can. And so this particular call is what I call a client engagement call. I try to reach out to all of our clients at least once in the early stages with their tenure with us and just make sure that they're focused on best practices.   [00:01:04] That's what this call is all about best practices in making a geographic farming type of arrangement work best. So I hope you enjoy it and hope you get a lot out of it. Thanks. So right now what I want to do on this call is I want to cover best practices. The best practices that drive results. Some of these best practices or depending on kind of what service you're worth it. We have several services but most you know somewhere in the mix this is also where the guarantee lies. I won't be really covering the guarantee stuff just make sure you if you want to make sure that you qualify for the guarantee if needed.   [00:01:52] Just make sure you re not interested. Go on the I know your routine and like well you really got to be negligent to make that work.   [00:02:02] Yeah you really do. But you'd be surprised how many agents are negligent because they go at that. I'll forget and that it is a kind of partnership. But let me cover at a high level. Some things and then I want to come down to activity level and then just kind of make sure that you're pointing the right direction and what we see and believe are the best things to do so at a high level. Homeowners choose an agent for three reasons. They know you and like you they know why they should choose you. And you happen to be top of mind at the moment that they're thinking about choosing an agent. So no one they know and like you is really kind of your responsibility we can't do anything to foster that because that's the whole idea of a relationship. The Numbers 2 and 3 they knowing why they should choose you and they are your top of mind. So at the moment they're actually thinking about choosing someone you come to mind. That's what our program really works on. It's more like a stool with three legs if you take one of those legs out there still is not real effective. So that engagement on your end is going to be really kind of a key factor in the big scheme of things to drive most results. I want to share some examples of what other people have done for that personal engagement factor because it can takes off.   [00:03:42] It can take all types of forms and shapes. There is no one size fits all. So one of our clients His name is Nelson and he's targeting a community of about fifteen hundred homes. He was just one of many agents there when he started with us. He was you no nobody in terms of listing No no know what rank was he in terms of agents within the community. And he started with us. And at the same time he also started to promote the community Facebook page that was there out of fifteen hundred homes. There was only 200 people on the Facebook community page. So he's a door knocker. And he made a habit of trying to doorknock at least three times a year obviously as he got busy. He wasn't able to keep that pace up. But one of the first things he did in doorknocking once he started with us is he started to promote the Facebook co