When it comes to the holidays, there is no better time to maximise your sales and fill up your bank account. A large number of retailers do the majority of their trade during the holiday season, and for some stores, up to 70% of revenue is generated during this time. Whether the holidays are your lifeblood, or they just provide a nice little boost, making sure that you secure every possible sale is a must. So let’s talk about how you can choose the right products, in order to maximise those sales. When it comes to choosing a product to promote, my top 4 go-to categories are: A High volume/high turnover product If a product already turns over quickly and it can be expected that this has the capacity increase then this is where I love to start Why? The product has already been tested by your market, and they clearly love it. Creating a promotion around a high volume product should focus on adding benefit, through bundling and complimentary product upsells. You shouldn’t need to discount a product that already sells well. A High margin product The holy grail of retail is a product with a high margin. This means that you sell if for significantly more than you buy it for, like triple, or quadruple. These products give you a lot of leeway when it comes to creating promotions. You have the room to offer a discount (preferably on multiples), to utilise free shipping as an incentive, to bundle and to use as an upsell. I personally love combining a high volume product with a high margin product Listen here