Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job.  For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images. In this episode Thomas shares how you can leverage, one of the most powerful marketing tools available and use video to sell to your customers and scale your business.  We chat about ways you can avoid having your own face on camera, how to shoot iPhone videos that stand out in a congested market place, aps that help you edit your videos so it looks like a pro did them and what kind of budget you should be setting if you’re working with a professional production company. No matter if you’re a start up producing DIY sales videos or scaling to seven figures and considering a highly polished branding video, Thomas shares how video delivers so much more to your customer in a way photos don’t.  Video is considered to be the most powerful marketing tool available to retailers today, and is no longer a bonus option but an expected addition.  For more click here