Are you ready to learn about light magic? Because today I’m sitting down with two of the co-founders of Joovv, Scott Nelson and Justin Strahan. Scott is a veteran in the MedTech industry and focusing on commercializing the first professional-grade, full-body red light therapy device designed for convenient in-home use. Justin is the inventor of the Joovv and head of R&D, coming up with all of the fantastic tech that makes Scott’s commercialization efforts possible. If you’ve listened to the show before, you know that I love my red light therapy, also known as photobiomodulation. When I feel tired, sick, or just a little out of it, I sit in front of the Joov Red Light Therapy device hanging on my door, and it just rejuvenates me. The health and wellness community is usually focusing on what we put in our bodies, but light plays an incredibly significant role in our overall health – or dysfunction. We’re designed to spend the vast majority of time out in the sun and absorb red light every day. However, we’ve created lifestyles that keep us indoors soaking up fluorescent lights and blue screens, and it’s slowly killing us. And this isn’t some crazy, out there concept. There are over 3000 published clinical papers on light therapy (over 200 being double-blind, randomized, and placebo-controlled), making it one of the most well-researched biohacks available to us. It’s been possible to do red light therapy in spas and salons for a while, but going multiple times a week is inconvenient and expensive. And that’s really why the Joovv is such a powerful device: it allows you to get all of the benefits of red light without the cost or time required to make 4-5 appointments every week. So do you want to create a new lifestyle that feeds your body what it craves? Are you looking for help with your skin problems, joint pain, inflammation, muscle recovery, or hormone health? Just want to stay up-to-date on all the greatest biohacking tech? Then you have to learn more about the magic of Joovv.   Topics Discussed In This Episode: How humans have used the sun and red light to recover and heal for thousands of years How the specific wavelengths of light used in red light therapy mimic the sun You are essentially a giant solar panel that turns light into energy Combining red light therapy with Osteostrong bone density training Designing a device that works without emitting harmful EMFs The new features and benefits you will find in the second generation of Joovv devices How Justin’s wife (and co-founder) inspired the invention of Joovv The difference between an infrared sauna and red light therapy How Joovv helps people suffering from joint pain and inflammation The relationship between light and deuterium depletion How light affects our mood What you need to know about the science of measuring light   More about this episode. Watch it on YouTube   THIS SHOW IS BROUGHT TO YOU BY: ALTERRA PURE. This show is all about optimizing your lifestyle, and part of that is optimizing your sleep environment. I’m super stoked about the new bedding company Alterra Pure. Insane high quality, truly organic, pesticide-free, non-GMO cotton sheets and bedding. A lot of stuff in the market is actually pretty fake. I’ve done a lot of research into it. Alterra Pure is legit, I’m using them on my bed, they are insanely high quality. What’s also great about this company is that they support the environment, social sustainability and are absolutely transparent. 15% OFF when you use coupon code LIFESTYLIST at checkout. AND... ORGANIFI. I'm loving Organifi Gold, especially for my night time routine. It has turmeric, ginger, reishi, lemon balm, turkey tail and other rad superfoods, phytonutrients & pain-soothing herbs. My daily routine lately goes like this: in the morning I add it to my nut milk smoothie. At night when I want to chill out, I make a golden latte. I add the power and a healthy fat like ghee, coconut, or grass-fed butter to hot water and voilá! Great warm