Well before the era of “Fake News,” media strategist and author Ryan Holiday was the first to blow the lid off what many argue to be a corrupt and page-view-centric media that simply fabricates stories to make a quick buck. His controversial book, “Trust Me, I’m Lying” is part confession, part revelation, as it explains how influential blogs have become in our society, and how many abuse their storytelling power to trick your brain into believing the unreal is real. How does Ryan know for sure? Because he was the guy people hired to lie to you. In this interview. Ryan is revealing his secrets along with his brand new book, “Conspiracy,” an examination of the rise and fall of Gawker, and how it rocked the world of media for good. For more from Ryan, check out Conspiracy here: https://amzn.to/2KeNj3Y Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers