Co-founder of The Ebco and trend consultant, Kalyn Rozanski, stops by to offer a glimpse into the latest trends of running and living a running lifestyle. Serena Marie, RD talks about what prebiotics and probiotics are, why we need them, and how to get probiotics in if you are staying away from dairy. And Runner of the Week, Jen Mitchell, chats about how her running evolved from a motivator to lose weight into the lifelong gift of running.
Featured Guest: Kalyn Rozanski
Kari speaks to trend researcher and co-founder of The Ebco, Kalyn Rozanski, to see what you can look forward to when you go to your next race expo, see an advertisement in Runner’s World, or see a TV commercial about the latest running apparel.

Gives some background on how she distinguishes a trend (which has a longer life span of three to ten years) from a fad (which is short lived) and how to validate a trend
Covers the trends that will impact the running community in the future
Looks at all types of industries and across different consumer groups
“The gift of running” trends include the following:

o   Micro-communities or “do it with me” (DIWM) groups—including all generations (for example, the ElliptiGO® Facebook group and meet-up groups), and brands growing and evolving due to consumer interaction (for example, Sketchers, Kayla Itsines with “Kayla’s Army”, TRLS apparel, or the FitBit community)
o   “Athleisure” wear—involving the combination of athletic and leisure wear for women (which is the only thing driving the US retail growth right now, and more women are regularly wearing Lycra® right now than jeans); this includes brands like Lululemon, Athletica, Under Armour, and Ann Taylor Loft; includes new business models of physical to digital convergence like 45 Grand, Warby Parker, a Birchbox showroom, and SoulCycle
o   The experience economy (like ultramarathons or mud runs)—purchasing the product and also the outcome that it provides
o   Intention-based or conscious living—wanting life experiences to be more mindful; mentions The Desire Map: A Guide to Creating Goals with Soul by Danielle LaPorte and Hunter Clarke-Fields from “Special Mindful Monday W/ Kim Stemple, Founder Of We Finish Together” (Episode 103)

Austin, Portland, and Washington, DC are made up of more than 50 percent millennials
Worth-the-money experiences: a Maui and Kauai trip (think paddle board yoga and helicopter rides); a Costa Rican yoga and surf retreat for women only
Some of her favorite retreats include the following:

o http://yogascapes.com/                  
o http://www.surfgoddessretreats.com/
o https://www.bookyogaretreats.com
o http://www.yogiapproved.com/health-wellness/5-fantastic-yoga-retreats-that-wont-break-the-bank/
Jabra
A new month equals a new chance to win! Jabra, a TRLS show sponsor, is giving away a free pair of Pulse earbuds in March, so sprint over to Jabra.com/TRL, and sign up for the TRLS e-mail list at therunninglifestyle.com/join to enter to win. March’s winner will also receive an exciting thirty-minute Skype call with Kari. She loves the Pulse model because it’s wireless, has superior sound quality, and includes in-ear heart rate monitoring. Don’t miss next week’s episode, because Kari will announce February’s winner!
Runner of the Week: Jen Mitchell
Kari got the chance to meet Jen Mitchell in person at the Jeff Galloway Race Weekend in Atlanta, GA. Initially, running was about losing weight for Jen, but it evolved into the gift of running.

Led a very unhealthy, sedentary life until she was in her late 20s (loved books, watching TV, chips, and soda)
Lost weight seven years ago and started running because she thought that was the best way to lose weight
Loved the way she felt when she ran, so with the encouragement of friends and the Couch to 5K program, her first race was a 10K
Feels that being active has given her more out of life
Biggest Loser contest at work spurred her to really change her life
Loves the support and camaraderie of running and the