27 min listen
Charity Navigator's Chief Development Officer on Modern Donor Expectations
Charity Navigator's Chief Development Officer on Modern Donor Expectations
ratings:
Length:
50 minutes
Released:
Mar 9, 2018
Format:
Podcast episode
Description
In this episode, Shannon McCracken, chief development officer at Charity Navigator, discusses how the roles of the fundraiser and marketer have transformed over the past two decades, and how the modern donor expects to be engaged. Learn how connected data creates stellar donor experiences, Shannon's tips for nonprofits whose impact can be difficult to explain, how experiments impact their fundraising success, and more.
Released:
Mar 9, 2018
Format:
Podcast episode
Titles in the series (47)
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