Rebecca McCaffry, FCMA, CGMA, associate technical director–Research & Development, Management Accounting at the Association of International Certified Professional Accountants, is author of the recent CGMA report, The Power of People: Business Relationships in Difficult Times (CIMA member login required). She describes in this episode how management accountants’ skills of communication, empathy, and collaboration can enhance relationships that lead to increased value for businesses. What you’ll learn from this episode: About business relationships — with customers, colleagues, and in supply chains. How one bank fundamentally changed its customer interactions during the pandemic. The importance of KPQs — key performance questions — that lead to KPIs. How communication, empathy, and collaboration skills can aid relationship building. The shift in trust towards employers as sources of credible information.