38 min listen
How JDC Tracks Donor Data to Identify Giving Trends
How JDC Tracks Donor Data to Identify Giving Trends
ratings:
Length:
35 minutes
Released:
Dec 7, 2018
Format:
Podcast episode
Description
The American Jewish Joint Distribution Committee, also known as JDC, has been serving their constituents for over a century, and they are continuing to evolve with their donor base and improve the way they interact with supporters. That requires a keen understanding of who their donors are. Andres Jimenez, senior director of marketing, shares how they leverage donor segmentation, collect the right "clusters" of donor data, and execute communication strategies that keep supporters coming back.
Released:
Dec 7, 2018
Format:
Podcast episode
Titles in the series (47)
This Woman is Leading a New Era of Corporate Social Responsibility | Michele Sullivan, Caterpillar & Caterpillar Foundation: “I believe we all have a role to play, not only in our own successes, but in the successes of others, and I believe we must come together to make these changes.” As the President of the Caterpillar Foundation and Director of Corporate Social Innovation f... by The Classy Podcast