"We're a gadget-oriented profession...The reality is patients don't care about any of these things unless it's going to make their life easier, faster, cheaper, better, less painful..." Tell your patients--in their language--the actual benefits of these gadgets.
 
Founder Big Case Marketing; a niche practice consulting company.. 
 
Developer of The McAnally Selling System - Dentistry's only check-list approach to selling backed by Harvard, Stanford, Yale and Columbia research.
 
 
Author of multiple #1 books in niche marketing and selling for dentists.
 
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For web-based services, online trainings, low cost options:
http://www.bigcasemarketing.com
 
For Private Consulting - must already be producing $2M+
 
http://www.meetme.so/jamesmcanally