Building Your Home from the Inside Out with Kelsey Van Kirk. In this episode of the Boss Mom Podcast, Kelsey shares encouragement for wives, mothers and entrepreneurs as she shares her passion for developing the home loving wife. Listen to the episode: [smart_track_player url="http://traffic.libsyn.com/bossmom/Episode208620-20Jessica20S.mp3" title="Episode 89: Building Your Home from the Inside Out with Kelsey Van Kirk"] Subscribe to the podcast in iTunes:  In this episode you’ll hear: Kelsey's boss mom story. How Kelsey created her Home Loving Wife business. Why she has grown a niche with her own personality. Kelsey's passion of encouraging others in the life they live. How Kelsey deals with overwhelm. Narrowing down your focus. The tools and systems Kelsey uses to run her household. Our Sponsor: THE BRAND THEIT creates camera bags for photographers that value both style and substance. With designs that aim to capture classic modernity with a sense of playfulness, this philosophy exemplifies the essence of the THEIT customer: someone who is independent, inspired, and full of life, who cannot help but to capture the beauty in her world through the lens. An homage to the well-known fashion term “the it” bag, the brand represents more than the most coveted piece for the season, but a new wave of design enabling style, function and versatility for the fashion-minded photographer. Inspired by the runway and the streets, THEIT’s vision is to uphold a fashion standard that helps photographers live their dreams in style. Visit THEIT's website for more beautiful designs! An awesome exclusive for Boss Moms! Discount code: LOVEBOSSMOMS20 - 20% Off! THE STORY Nicole Fajardo, founder and director of THEIT, conceptualized the idea while working as an international flight attendant based in Dubai. Years of experience working in management, marketing and visual design, and a vehement love for fashion took on a new life while she traveled the world and developed an interest in capturing the moments around her through the camera lens. This passion for photography led her to faraway locales, where she dined in Paris, shopped on the side streets of India, and daydreamed along the canals of Venice – the only thing that was missing from these jet-setting travels was a fashionable camera bag to protect her gear. A fruitless search sparked a dream and a vision, and THEIT was launched in 2010. Recommended links and resources: Boss Mom Academy Home Loving Wife Frazzled to Focus Challenge ByRegina.com Jaclyn Mallone's Chasing Dreams and Little Incubator Trello Training Trello Boss Mom Dance Party Mistresses Home Loving Wife Sisterhood Bo Burnham Can I quote you on that?  I knew I needed to create of inspiration and encouragement for wives, mothers and homemakers. - Kelsey In the season when it's important for me to be home with my kids, they are my top priority, but I wanted to marry my passions and my gifts, and to use them without leaving home. - Kelsey My desire is for any mom to feel comfortable coming to my website. - Kelsey I'm running my home and I feel empowered by it. - Dana I love to encourage and remind people they are the stars in their own lives. - Kelsey If I think about a home as a business, that makes it easier for me to relate to the job I'm doing and celebrate wins. - Dana Just because things are hard, it does not mean that they are not worth it. - Kelsey Giving myself the permission to say the things that need to be said, even if it makes me sound like a bad mom. - Kelsey I rely more on systems than tools to run my house. - Kelsey Once you've learned something, it increases your awareness and the more you practice, the better you get at it. - Kelsey More about our guest, Kelsey Van Kirk.   Kelsey Van Kirk is a wife, mama to four princesses, domestic goddess extraordinaire and Founder of TheHomeLovingWife.com. When she’s not braiding hair, tying shoes or tackling endless mountains of laundry, she’s either catching up on slee