Mind maps are a great way to brainstorm, and they serve as a great starting point for getting ideas out of your head. Why are mind maps so freeing? Why is it so important to understand how your brain works and comes up with ideas? On this episode, I talk about why mind maps are my favorite way of planning to execute on an idea.   3 Things We Learned From This Episode Mind mapping is great way to brainstorm without worrying about structure. Sometimes structure holds us back, as our ideas don’t always come in the order we want to execute. A mind map is never wrong. Every piece of it, whether you keep it, cross it off, or move it is part of the journey to allowing your brain to unravel the beauty that’s inside it. You can’t access the parts of your brain with the good stuff without getting uncomfortable. If it’s not worth mapping and doesn’t fit into the strategy of your business, consider whether it’s really worth it to your business.   Our brains are wonderful and unique instruments. When we learn how they function and how ideas unfold in them, the better we get at fleshing out our ideas and then executing on them. It’s not about having the most perfect and organized mind map-- it’s about letting our minds roam free to get an idea out of our heads and onto paper. Expect discomfort, because that’s how we reach the highest form of creation and creativity.