Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.   Really, this is the key to any paid traffic whenever you’re running it. You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.   It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it. I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.   Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not. In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.