Danielle Morrill didn’t set out to organize the world’s business information -- it happened sort of by accident. In high school, she started down this path by working at her father's business. After spending time as an analyst and the Head of Marketing for Twilio, she founded Mattermark, a business that helps companies uncover actionable insights in the wealth of data at their fingertips. In this episode, Danielle talks with our host, Kipp Bodnar, about expanding Mattermark’s target market, finding “work-life balance” when you start a company with close friends, and building a team when you’re early on in your startup’s journey.