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A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun

A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun

FromInternet Marketing: Insider Tips and Advice for Online Marketing


A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun

FromInternet Marketing: Insider Tips and Advice for Online Marketing

ratings:
Length:
23 minutes
Released:
Sep 13, 2018
Format:
Podcast episode

Description

On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. Listen to the show and you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happened since it was implemented?How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.  For information regarding your data privacy, visit acast.com/privacy
Released:
Sep 13, 2018
Format:
Podcast episode

Titles in the series (100)

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. The show is produced and co-hosted by Andy White