34 min listen
A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun
FromInternet Marketing: Insider Tips and Advice for Online Marketing
A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
23 minutes
Released:
Sep 13, 2018
Format:
Podcast episode
Description
On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. Listen to the show and you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happened since it was implemented?How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864. For information regarding your data privacy, visit acast.com/privacy
Released:
Sep 13, 2018
Format:
Podcast episode
Titles in the series (100)
#21: SOCIAL MEDIA OPTIMISATION: In this episode – new law on online Business Reviews – the low down on Social Media Optimisation See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing