Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet — from botching a pitch to legendary VC Chris Sacca all the way through finding his business partner Matt Lieber — and released it as a podcast of it’s own called StartUp. Fast forward to today, and Gimlet has 20 full-time employees, $2M in revenue, and three shows (including StartUp) that are routinely in the top 30 on iTunes, attracting an audience of over four million people each month.