32 min listen
YouTube Is Taking Over TV (But Seriously. It Is.), Snapchat Gets A Creator Marketplace To Complement Its Impressive Gen Z Demos and 'Intimate' Vertica…
FromCreator Upload
YouTube Is Taking Over TV (But Seriously. It Is.), Snapchat Gets A Creator Marketplace To Complement Its Impressive Gen Z Demos and 'Intimate' Vertica…
FromCreator Upload
ratings:
Length:
27 minutes
Released:
May 7, 2021
Format:
Podcast episode
Description
YouTube is beating its television viewership numbers into the heads of any advertisers within earshot. And they should too, because a LOT of people are watching YouTube on TV. Meanwhile, Snapchat gets a LOT of Gen Zers to tune into its original programming. It's also launching a Creator Marketplace (a la TikTok and Instagram - obviously) to match brands up with creators and lenses. Will Smith is also doing deals with seemingly ALL the platforms.
Released:
May 7, 2021
Format:
Podcast episode
Titles in the series (100)
Instagram, Desktop. Desktop, Instagram.: Lauren and Joshua discuss Instagram's massive week of announcements - Live is on Desktop, Direct is on Desktop, New features for small businesses and the new tell all book about Instagram, Tiktok Pledging $250 Million For Coronavirus Relief, $125 Million In Ad Credits For Small Businesses and more Uploads. by Creator Upload