Sorry Katzenberg - Right Now Is Actually The Best Time To Launch A Video Platform, YouTube’s Creator Matchmaking Gets More Bespoke Over Scale, And Cel…

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Sorry Katzenberg - Right Now Is Actually The Best Time To Launch A Video Platform, YouTube’s Creator Matchmaking Gets More Bespoke Over Scale, And Cel…

FromCreator Upload

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Length:

31 minutes

Released:

May 15, 2020

Format:

Podcast episode

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Lauren and Joshua discuss Famebit shuttering self serve, Katzenberg's excuses for Quibi's disappointing launch, Twitter letting everyone work a home forever, NBC picking up A Little Late with Lilly Singh and more

Released:

May 15, 2020

Format:

Podcast episode

Titles in the series (100)

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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Youtube makes amends with Pewdiepie, Quibi makes friends with Youtube and Tiktok goes Hollywood: Lauren and Joshua discuss Pewidepie's new streaming deal with Youtube, Spotify trying native video podcasts, Quibi putting full episodes on Youtube and Tiktok goes Hollywood by Creator Upload
31 min listen
Creator vs. Influencer: Lauren and Joshua introduce Planet Upload and realized they are doing this to make sure moms know what Creators are. They talk about IGTV monetization, Coco Melon getting into merch, Michael Bloomberg and his memes, the biggest story out of 2019 and what the difference is between a Creator and an Influencer. by Creator Upload
24 min listen
Is YouTube Going To Systrom TikTok? Patreon gains 30K Creators and is this the end of events as we know it?: Lauren and Joshua discuss Patreon gaining 30K new Creators due to Covid, O'Reilly media shuttering its live events division, YouTube Plans to take on TikTok and all of the positive content. by Creator Upload
27 min listen
Spotify’s $100 Million Joe Rogan Deal Is About Video, Call Her Daddy Reveals Uncharted Creator/Platform Dynamics, and Will TikTok Be The Next Disney?: Lauren and Joshua discuss Joe Rogan's unprecedented $100 million deal with Spotify, Call her Daddy Podcast Controversy and the larger implications for talent, Tiktok's new CEO and the end, for now, of Some Good News. by Creator Upload
32 min listen
Getting Systromed: Lauren and Joshua discuss YouTube letting Creators sell their own ads, Vine successor ‘Byte’ launching pooled monetization program, Meghan Reinks getting hacked and the pros and cons of working with micro-influencers vs. large individual Creators. by Creator Upload
33 min listen
Mark Rober teaches you physics in Quarantine, The 6-Year Old YouTube Star With 3.8 Billion Monthly Views, And John Mayer Imagines: Lauren and Joshua discuss Vidcon canceling due to Coronavirus, Mark Rober living his dream of being a physics teacher, Nastya Radzinskaya the 6-year-old Youtube phenom, Instagram making it easier to go live with friends, and Gal Gadot's Imagine mistep. by Creator Upload
30 min listen
Quibi Is Gone And Here’s All The Reasons Why, Is AOC Gaming On Twitch The Future Of Politics?, and Stir Raises $4+ Million To Run Creators’ Businesses: Lauren and Joshua discuss the fall of Quibi, start up Stir raising $4 Million to help Creators run their businesses, AOC dominating Twitch, Snap's record earnings and more by Creator Upload
31 min listen
YouTube’s Rock, Paper, Scissors Original Is Its Best Idea Yet, Creators Share Previous Financial Secrets, and FaZe Gets In Bed With Celebs Bigtime: Lauren and Joshua discuss YouTube Slate Of COVID-19 Specials, YouTube Creators Disclosing Their Declining AdSense Rates, FaZe Clan Raising $40 Million In Series A From Slew Of Top Rappers, Athletes, Music Execs, Facebook Debuts Dedicated—And Ad-Free—Gaming App, Netflix's 15M new users and answer a listener question. by Creator Upload
34 min listen
Coronavirus is affecting the Creator ecosystem, Vidcon Abu Dhabi and SXSW are postponed, Youtube demonetizing videos that discuss Coronavirus, controversy around the Hype House.: Lauren and Joshua talk about how Coronavirus is affecting the Creator ecosystem. From the postponement of Vidcon Abu Dhabi and SXSW to Youtube demonetizing videos that discuss Coronavirus. They also discuss the new controversy around the Hype House. by Creator Upload
28 min listen
Quibi’s here, Facebook gaming had a big week, The Hype house doesn’t know how to quit and more feel good uploads: Lauren and Joshua discuss Quibi's less than stellar launch numbers, Facebook Gaming launching Tournaments, The Hype Houses ongoing drama, Some Good News from John Krasinksi making us all feel great, Buzzfeed's virtual Sedar, Cocomelon as the reigning queen of Youtube and some shoutouts to industry movers and shakers by Creator Upload
32 min listen
The Daniel Day-Lewis of Podcasting: Lauren and Joshua talk about Patreon giving Creators cash advances, Youtube's new Creator liaison, Toy Fair, how Creators will be evolving and T-Series' new milestone. by Creator Upload
28 min listen
Facebook is gone, Youtube is a small country and Snapchat is still paying Creators: Facebook can't catch a break - first the whistleblower, then the outage, what's next? Youtube is making so much money and Snap is still giving away money by Creator Upload
24 min listen
David Dobrik and Snap Are Getting Out The Youth Vote (And Smelling Good, Too), OnlyTweets Launches Subscription Twitter Feeds, Discord Is Popping, And 21 Year-Old TikTok Millionaire Bryce Hall Gets Some Financial Advice: Lauren and Joshua discuss David Dobrik getting 80K people to register to vote by doing a Tesla giveaway, OnlyTweets which finally gives Creators the power to monetize their Twitter, Discord's massive growth, Bryce Hall's new podcast and more by Creator Upload
31 min listen
What are all the platforms doing for #BlackLivesMatter?: Lauren and Joshua discuss how all of the major platforms have reacted to the Black Lives Matter movement. by Creator Upload
31 min listen
The Money Episode: Lauren and Joshua talk about Jake Paul's new venture, YouTube's $3 Billion payout to the music industry, Kids Creators diversifying into Toys, and how Creators make money. by Creator Upload
28 min listen
Sorry Katzenberg - Right Now Is Actually The Best Time To Launch A Video Platform, YouTube’s Creator Matchmaking Gets More Bespoke Over Scale, And Celebrities Need Better Audio: Lauren and Joshua discuss Famebit shuttering self serve, Katzenberg's excuses for Quibi's disappointing launch, Twitter letting everyone work a home forever, NBC picking up A Little Late with Lilly Singh and more by Creator Upload
31 min listen
Is TikTok’s algorithm REALLY that good?, Snapchat gets more public and permanent as it preps to take on TikTok, Facebook Watch has over 1.2 billion viewers?, and Facebook Gaming ups its game: Lauren and Joshua discuss the Chinese government's new export controls over algorithms and what that might to do a potential Tiktok sale, Snapchat's new public profiles, Facebook Watch's 1.2 billion viewers, Teespring's new marketing hire and more. by Creator Upload
32 min listen
It Took YouTube, Facebook, And Twitter 15 Months To Agree To Not Have Harmful Content?, Lauren Reminisces About Disney + Kevin Systrom + Influencers, YouTubers Are Trading Vids To Get Out The Vote: Lauren and Joshua discuss the Tiktok (non) sale, the new alliance between Twitter, Facebook and Youtube to combat harmful content, Youtube using AI to age-gate content, Youtube Creators gamifying registering to vote. by Creator Upload
34 min listen
Instagram, Desktop. Desktop, Instagram.: Lauren and Joshua discuss Instagram's massive week of announcements - Live is on Desktop, Direct is on Desktop, New features for small businesses and the new tell all book about Instagram, Tiktok Pledging $250 Million For Coronavirus Relief, $125 Million In Ad Credits For Small Businesses and more Uploads. by Creator Upload
32 min listen
TikTok extends video length, Facebook Gaming Hangs Twitch, Jake Paul v. the world: TikTok test extending video length, Facebook Gaming rolls out Hanging, Jake Paul wants to box Conor McGregor and thinks COVID is a hoax. by Creator Upload
27 min listen
TikTok vs. Reels. It's on! Can Facebook Take Away YouTube’s Music Video Supremacy? And Who’s Going To Watch A Hype House Reality Series? (That Last One Was Easy: We Will): Lauren and Joshua discuss Tiktok's possible US ban and/or acquisition by Microsoft, the launch of Reels on Instagram, Triller, Clash and other Tiktok competators, FB's new move with music videos, the Hype House and Jake Paul and guns. Is he finally done? by Creator Upload
33 min listen
TikTok Open For Self-Serve Business, But TikTok Banned in India, And A LOT More 8-Minute YouTube Videos Coming To A Screen Near You: The 20th episode! Lauren and Joshua discuss Hamilton's impact on Disney +, Tiktok's ban in India, their new self-service ad product, Youtube allowing midroll for 8-minute video and Joey Graceffa's still got it! by Creator Upload
32 min listen
Patreon's layoffs, Quibi Fans Get A Quick Bite of Cease And Desist, Youtubes major first quarter and Platform updates for social good: Lauren and Joshua discuss Patreon's layoffs, Quibi's cease and desist to a fan podcast, YouTube's huge first quarter, Tiktoks 2 Billion and more platform updates in the time of COVID. by Creator Upload
28 min listen
Staying Sane With More Media Consumption And AI: Lauren and Joshua talk about World Health Organization Launching a Daily Livestreamed Concert Series, Coronavirus Shutdowns Could Increase Viewers’ Content Consumption, how coronavirus is forcing tech giants to make a risky bet on AI and how Youtuber Cassey Ho aka Blogilaties and water can keep you sane. by Creator Upload
30 min listen
YouTube’s Sends Advertisers Pizzas, Barstool Touts Numbers, And Microsoft Shuts Down Mixer, But Can Facebook Gaming Still Be A Thing?: Lauren and Joshua discuss the New Fronts, Mixer shutting down, Vidcon Now's first tentpole, sexual assault allegations in the gaming community and Cobra Kai finally finding its home on Netflix. by Creator Upload
33 min listen
David Dobrik’s Going To Be Bigger Than Late Night TV, Instagram Doesn’t Want Your TikToks, But Zuck Wants His Own Clubhouse: Instagram will downgrade Tiktok reposts, Is Reels going to last? David Dobrik bought a $9.5M house, Facebook is coming for Clubhouse by Creator Upload
37 min listen
Kevin from the office is made $1M on Cameo, Kevin Systrom back at Instagram in a Post-Monopoly Facebook?, FaZe gets a pipeline to talent, and Logan Paul is going to make a ton of dough boxing by talking trash: Is Facebook a Monopoly? Will Kevin Systrom come back to Instagram, Celeb make millions on Cameo, Logan Paul wants to fight Maywheather, Ryan and Roblox. by Creator Upload
33 min listen
TikTok Is Paying Its Creators $200 Million!!!, Is Quibi actually good?!?, and Spotify’s Obvious Video Plans Begin To Coalesce: Lauren and Joshua discuss the fact that Quibi might actually be really great, Tiktok paying $200 million to Creators, Spotify's commitment to podcast video, Liza Koshy's new movie and more. by Creator Upload
35 min listen
The Creator Age Is Officially Upon Us, People LOVE Buying Products On TikTok, YouTube's $4 Billion Payout, Buying YouTube Royalties For $500K, and New YouTube Alcohol Tycoons: An app you've never heard of is heralding the Age of the Creator. Meanwhile, brands are getting VERY good at getting viewers to buy products on TikTok, YouTube is paying out billions a year to the music industry (include $1.2 billion from videos created by users), a YouTuber is auctioning off royalties for his library content, and edgy YouTube channel Nelk will be your next alcohol tycoons. by Creator Upload
33 min listen
Popularity Contests on Snapchat, YouTube Won't Take Down Election Misinfo, Make A LOT of Money on Facebook, and Don't Call Ninja A YouTuber: Youtube won't pull fake news, Ninja hates Youtubers, Snaps wants you show how famous you are, Make money on Facebook. by Creator Upload
28 min listen

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Bloomberg's Alex Barinka Breaks Down TikTok's Lawsuit Against the US Government: Today, we're joined by special cohost Alex Barinka, Tech Reporter at Bloomberg, to tackle the top stories of the week. On deck: TikTok sues the US, the UK goes after "toxic algorithms," MrBeast Leaves Night Media, and more. by Creator Upload
34 min listen
Inside Beehiiv's $33M Series B, feat. CEO Tyler Denk: On today's episode, we go in-depth on Beehiiv's Series B, which just closed at a staggering $33 million, via an interview with their Co-Founder and CEO Tyler Denk. That, plus every other creator economy headline this week, coming up! by Creator Upload
34 min listen
The TikTok Ban Countdown Chaos: It's the most important story in the creator economy by a country mile. Today we break down the chaos surrounding TikTok's ban countdown in the US, together with a stunning lineup of media experts, creators, and small business owners. Strap in. by Creator Upload
48 min listen
The Father Daughter Duo Taking Over YouTube, feat. Jordan Matter: Today we interview Jordan Matter, who together with his daughter Salish has amassed 20 million subscribers on YouTube. We talk about the changes to their production and brand over the years, and the pros / cons of being a YouTube star at a young age. by Creator Upload
47 min listen
Is Instagram Criminally Underpaying Creators?: We're back this week with some stunning revelations about Instagram's revenue compared to YouTube's...particularly in the creator revshare department. That plus Dude Perfect's $100 million deal, this week's Creator on the Rise, and VidCon's murky future under Paramount. It's all here! by Creator Upload
32 min listen
YouTube Putting Shorts Behind a Paywall?: Josh and Lauren are back in the stu, fresh off meeting up in person (yes, these cohosts occasionally actually see each other IRL) at The Information's 2024 Creator Economy Summit. Today, we recap the Summit before covering YouTube's foray into paywalling Shorts. Yes, you read that right. Here we go! by Creator Upload
28 min listen
LinkedIn Goes TikTok feat. Zach Blume, Co-Founder of Portal A: Josh is down for the count this week, so we're joined by special guest co-host Zach Blume to tackle this week in the creator economy! Highlights: LinkedIn adopts a video swipe feed; Biden's on TikTok; DeSantis cracks down on kids on social media; Dude Perfect x Smoothie King and SBF is sentenced. by Creator Upload
32 min listen
MrBeast Lands The Biggest Game Show in History: Lauren is back and joins us from Disney as we tackle the biggest headline of the week, which comes in the form of the biggest game show in history via a $100 million check from Amazon. by Creator Upload
35 min listen
The First Ever LinkedIn Influencer Agency, feat. Brendan Gahan: Today, we welcome a special co-host: Brendan Gahan, cofounder of Creator Authority, the first-ever influencer marketing agency for LinkedIn. by Creator Upload
28 min listen
How to Make the Algorithm Work Like Magic, feat. Justin Flom: On today's pod, we interview Justin Flom, a prolific creator with over 50 million followers and 16 BILLION views across social media. Thankfully for us, we get in to the science behind the numbers, and learn a little more about how this professional magician gets the algorithm to work for him like magic. by Creator Upload
38 min listen
How Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat Financial: Today on the pod: an in-depth conversation with Eric Wei, Cofounder of Karat Financial, a card company for content creators. We deep-dive into Karat's new tool, Karat Insights, which can tell you how much money content creators really make. That, plus all the headlines this week. by Creator Upload
36 min listen
Ludwig Confronts YouTube's CEO, plus MrBeast on the Cover of Time: Today it's all about CEOs in cars getting coffee. Also: OpenAI's new AI video solution is terrifying, plus Marques Brownlee joins Ridge. Finally, MrBeast is on the cover of Time because of course he is. by Creator Upload
29 min listen
Super Bowl Creator Recap 2024, Nike x Kai Cenat, and Disney Makes an Epic Investment: Plenty of creator headlines to dive into this week, from football fans to OnlyFans. Plus Kai Cenat inks a shoe deal and Goofy might really default dance on us all as Disney makes an investment in Epic Games. by Creator Upload
26 min listen
The Brand Yearbook feat. Sara Wilson, plus YouTube's 2024 Plans, and Top Podcasts Renew with a Twist: Today we cover YouTube's 2024 plans, Rogan's renewal, plus welcome special guest Sara Wilson to talk about what brands killed it on social in 2023. by Creator Upload
37 min listen
Taylor Swift is Off TikTok, Tech CEOs Grilled by Congress, and MrBeast for Christmas: Today we cover UMG removing music from TikTok, Zuck and co getting Capitol grilled, and we bring it home with MrBeast for the holidays even though it's only February. by Creator Upload
39 min listen
MrBeast Tests X, Enters China, and Signs with Amazon?: Today we go MrBeast mode, cover Airrack's VidIQ deal, and get a little SaucyTV. by Creator Upload
33 min listen
YouTube Restructures, Meta Restricts, and TikTok Rolls Out The Sopranos: Josh joins us from Creator Economy Live 2024 and recaps the event; YouTube's first restructuring in a decade sees creator management roles impacted; Meta limits the content teens can see on Facebook and Instagram; plus, our second installment of our new segment, Creators on the Rise! Finally...what are The Sopranos doing on TikTok? by Creator Upload
35 min listen
2024 Premiere: MatPat Says Goodbye, TikTok Makes Good Bank, and our first Creator on the Rise: Welcome to a new year for Creator Upload! Josh and Lauren are back for a 2024 on the front lines of the creator economy. Today: MatPat relinquishes his role as face of his various Theorist presences, TikTok taking a bigger Shop cut, creator economy investment reduces, and we feature our first Creator on the Rise (a new segment for this year) -- Jessica McCabe, also known as HowToADHD on YouTube. Here we go! by Creator Upload
34 min listen
VTubers, ViewStats, and Viral Nation Ventures: Ironmouse's first-of-its-kind brand deal, MrBeast's new data platform, Facebook's new model for paying creators, Whalar's new creator spaces, and Viral Nation's new Ventures arm. by Creator Upload
24 min listen
Is Ludwig Leaving YouTube for Twitch?: Today we zone in on live streaming as a medium -- in particular, YouTube's recent product conference, and Ludwig's decision on whether or not to leave. Plus: Spotify lays off, Theorists on Filmrise, and TikTok Shop in the lens of Black Friday. by Creator Upload
29 min listen
Long Form Content is Making a Comeback.: We hope you had a restful Thanksgiving holiday! Lauren and Josh are finally finished with their leftovers and are back in the stu to talk about what's been going on in the creator economy while we've all been turkey napping. Importantly: long-form content is back on the rise, and the FTC has new processes around AI. Also: A24 socials go premium, Amouranth's got yet another business, and JerryRigEverything goes after Casetify. by Creator Upload
26 min listen
Meta Retakes the Growth Crown from TikTok: Platform news abounds today as Facebook and Instagram are back on the rise, while TikTok...plateaus? Feels weird to say...but it's true. Elsewhere, YouTube has new rules for AI content disclosures, and Omegle shuts down. by Creator Upload
28 min listen
Good Mythical MishMash feat. Saurabh Shah, CEO of Warren James: Today we're joined by Warren James CEO Saurabh Shah, who dishes on Rhett & Link's new cereal brand, MishMash. Plus: he SAG-AFTRA strikes ends, TikTok shuts down its creator fund, PRIME crosses a billion bottles sold, and a bunch more. Grab a spoon! by Creator Upload
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Oh Snap! feat. Jim Shepherd: Here's how you can support Israel: https://afmda.org/ Today we discuss Jellysmack's newest acquisition and Meta's newest monetization before welcoming Jim Shepherd to the pod. Jim serves as Director, Global Creator Partnerships at Snap, and gives us a deep dive as to what the platform has up their sleeve next! by Creator Upload
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Sorry Katzenberg - Right Now Is Actually The Best Time To Launch A Video Platform, YouTube’s Creator Matchmaking Gets More Bespoke Over Scale, And Cel…

Sorry Katzenberg - Right Now Is Actually The Best Time To Launch A Video Platform, YouTube’s Creator Matchmaking Gets More Bespoke Over Scale, And Cel…

Description

Titles in the series (100)

More Episodes from Creator Upload