Julie Herendeen, a pioneer of the freemium model, knows better than most that sometimes your best marketing is free -- freemium to be exact. She’s racked up over 16 years of experience as a marketing executive and board member at companies like Dropbox, Lookout, Yahoo, and Shutterfly. Julie’s experience has earned her the trust of top companies looking to implement a freemium model -- and in this episode we get to cover just that. Julie schools us on how to avoid common pitfalls, induce virality, and succeed using the freemium model -- in addition to the lessons she’s learned along the way.