Ben Parr is an entrepreneur, investor, journalist, and the author of Captivology: The Science of Capturing People’s Attention, and he joins the show today to discuss all things press. We dive into where he thinks the future of communication is headed and why he started his own company in the field, as well as his thoughts on PR firms and if he thinks they are truly effective. After years in the business, Ben has a lot of knowledge on how to get your business noticed online and how to market like a pro. You can find show notes and more information by clicking here: https://bit.ly/2QwzPAR  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.