Phil, Lonnie and Rob talk shop with powerlifter and new magazine editor Mark Bell. First he talks about his background and his new invention. Then we talk journalism in the strength world. How does a magazine begin? How does one get it distributed in big retail stores? Can powerlifting and bodybuilding coexist on its pages? Find out! Also, academically minded listeners should surf to Iron Radio.org and check out a NEW listener commentary by sociology grad student Jaya Dixit.