During a first tech-glitchy attempt at an on-site simulcast between podcasting and YouTube, Lonnie, Rob and Phil talk to gym owner Jim Hearon about the ups and downs of owning a real gym in the midst of trends and swinging economies. Is it better to go low-cost and high-volume or vice versa? How important are in-the-gym supplement sales these days? And to the point, how does a gym owner or trainer use modern marketing tools to get ahead of the 24-hour facilities in every corner of America? Should we be Tweeting, Facebooking or surfing forums to get our message out? And what's on the horizon with web 3.0? Tune in for some experienced - yet modernized - thoughts. ***PS IronRadio is now jointly airing on PRIMAL FM on Saturday nights; your radio is no longer safe. Rock on!***