In another fairly long episode, the guys tackle news and speak with tech-savvy business owner Keith Norris. In the news, yet another protein supplement scam ripples across the industry and fast food realities get discussed. In the Topic of the Day, Keith shares his observations using a new type of technology that monitors force output, primarily during eccentric movements. How does the use of negative reps equal efficiency? Is biofeedback useful to lifters during a rep? And how does one program his training, given the extended time frames surrounding eccentric lifts? Tune in and find out!