According to research, 70–80% of all websites in the world have Google Analytics installed! However, only a fraction of them use it well. Our guest today is Jeff Sauer, founder and lead instructor of Jeffalytics. You'll learn why Google Analytics can be so frustrating, how to approach your data, what tools can help, and how to get yourself up to speed in the topic.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes

Jeffalytics — Jeff's consulting & training company
Google Analytics Certification Course — Jeff's premium GA program
Quill Engage — a tool for sending GA reports
Google Data Studio — Google's dashboard service
Tiny Reminder, RightMessage — examples of products with low level of awareness
Jeffalytics YouTube channel and blog — Jeff's free resources on the topic
MEASURESCHOOL, Simo Ahava's blog, Analytics Mania, Optimize Smart — other great blogs on analytics
Sign up for Jeff's free Analytics Mini-Course
Follow Jeff on Twitter: @jeffsauer

Today's Sponsor
This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.