Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

12 Inexpensive (or free) Ways to Promote your Design Business - RD122

12 Inexpensive (or free) Ways to Promote your Design Business - RD122

FromResourceful Designer: Strategies for running a graphic design business


12 Inexpensive (or free) Ways to Promote your Design Business - RD122

FromResourceful Designer: Strategies for running a graphic design business

ratings:
Length:
38 minutes
Released:
May 25, 2018
Format:
Podcast episode

Description

You need to promote your design business if you want it to grow. Just like any other endeavour, if you don't promote your design business you are drastically impeeding its chance to grow. It's called brand recognition, which you being a designer should know. The idea is that when someone is in need of a service, you offer, there's a good chance they will choose to work with someone they know, or at least someone they've heard of. It's up to you to get your name out there so that the "someone they've heard of" is you. I've put together a list of 12 inexpensive or free ways you can promote your design business. I go into much more detail on each one in the podcast. Be sure to listen for the full story. 12 Inexpensive (or free) ways to promote your design business. Newsletters/Bulletins Many organizations, service clubs, churches, charities and such put out electronic or printed newsletters or bulletins for members and followers. If you belong to any such organization, you should reach out to them about advertising your business in their newsletter or bulletin. Most organizations would be happy to promote a member for a small fee. Recipients of these newsletters and bulletins are often inclined to support fellow members and use your services when needed. Sponsor a Team or Club Local sports teams and clubs are often looking for donations to fund their events. In exchange, your business name becomes associated with the team or club and is mentioned along with them in news articles. By sponsoring a team or club, you are not only helping your community, but you are spreading the word about your business and the goodwill associated with your donation. As an added benefit, some teams or clubs will offer you a tax receipt so you can write off the donation as a business expense. Promotional Events Businesses, non-profits, charities, and organizations will often put on an event attracting a gathering of people. These events often include draws, prizes, giveaways or some other form of incentives for attendees. Offer a discount or coupon towards your services to be included amongst the incentives. For example; offer a free business card layout design with every logo design project or one year of free website hosting with every website project. Silent Auctions Similar to promotional events, silent auctions are a way for an organization to raise funds. Most items in a silent auction are provided by local businesses. Offer a coupon towards a service you offer showing the value of the offer. For example, $300 off design services or a free year of web hosting (a $xxx value). The people who bid on your service are people who are in need of your help. Those who don't bid will at least see your item in the auction and hopefully remember your brand should they ever need it. Business Card Boards Have you ever been to an establishment that has a board or wall filled with peoples business cards? Why not add your own. It doesn't cost you anything, and if someone who requires your services spots your card, there's a good chance they contact you. Wear a T-Shirt Promoting Your Services When I first started my business, I had a T-Shirt made that said "Hi, I'm a web designer. Is your website working for you?". I wore that shirt everywhere potential clients might be. I was amazed how many people approached me with questions about their website or asking about my services. Many become clients. If you want to try this yourself, I created a couple of T-Shirts you can purchase at http://resourcefuldesigner.com/tshirt Claim Your Online Local Listings If you haven't done so already, you should claim your free local business listing on Google Places, Yahoo Local and Bing Places for Business. Sign up and be found in your local areal. Warning, you have to enter an address to claim your listing. If you work from home, you may want to think twice before proceeding unless you have a separate business address you can use. Community Sites and Local Directories Search for o
Released:
May 25, 2018
Format:
Podcast episode

Titles in the series (100)

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!