Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Top 3 Value Bombs: 1. You don’t need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there. 2. When in doubt, go back to your basic principles. 3. Everything comes in systems. Visit Karen’s website Sponsors: TransferWise: A multi-currency account that makes it cheaper to pay - and get paid - in foreign currencies. Join the 2m people who are already saving on international transaction fees! Head to TransferWise.com/fire to try it for free! Go To Webinar: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire!