Visit EOFire.com for complete show notes of every Podcast episode. Ishveen is the Founder + CEO of award-winning marketplace OpenSponsorship (listed by Forbes as one of the hottest sports start-ups.), a VC backed startup connecting brands like Glassdoor, Verizon and Draftkings to pro athletes, teams and events. She was named on the Forbes 30under30 list and is an expert on sports sponsorship. Top 3 Value Bombs: 1. Sponsorship is a way to define a brand. 2. Take time to hire the right people on your team. 3. Don’t let circumstances mess up your plans - work your way around obstacles. Check out Ishveen’s Top Business Book - The Hard Thing About Hard Things Sponsors: DesignCrowd: If you’re not much of a designer, but are looking for ideas for your next logo, websites design or even your new business cards, then DesignCrowd can help! Visit DesignCrowd.com/fire for a special one $100 VIP offer for Fire Nation! Pitney Bowes: Print postage right from your office and take advantage of special discounts! ​Plans start AS LOW AS ​$5 per month. Visit PB​.com/fire​ to learn more and sign up for your free trial. Terms apply, see site for details. Klaviyo: Klaviyo helps eCommerce marketers save time and make more money through super- targeted, highly relevant email and advertising campaigns. That's why thousands of ecommerce companies use Klaviyo to increase their sales! And right now, you can sign up for free!