20 min listen
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
EP 468: $6M in 2015 Revenue With Health and Wellness Infoproduct with CEO Craig Ballantyne
ratings:
Length:
19 minutes
Released:
Nov 4, 2016
Format:
Podcast episode
Description
Craig Ballantyne, a productivity and a success transformation coach and the author of The Perfect Day Formula: How to Own the Day and Control Your Life. He’s been a contributor to men’s health magazines since 2000 and in 2001, he created a home popular work out program, Turbulence Training. Listen as Craig tells us how he overcome his anxieties using the 5 pillars of transformation and how he managed to make his users stay. Famous Five: Favorite Book? – Rockefellar Habits What CEO do you follow? – Matt Smith Favorite online tool? — N/A Do you get 8 hours of sleep?— No If you could let your 20-year old self know one thing, what would it be? – “I should stop drinking before I’m 30 years old” Time Stamped Show Notes: 01:54 – Nathan introduces Craig to the show 02:43 – Craig uses the 5 pillars of success 03:06 – Craig started in the fitness industry in 1999 and he started selling Turbulence Training online 03:19 – In 2011, Craig bought the business, Early to Rise, a success wealth building newsletter 03:31 – They have 100,000 email list for Early to Rise and 120,000 for fitness 03:38 – Early to Rise did $ 6 million in 2015 04:27 – The Perfect Day Formula is their best-seller 04:45 – They have Early to rise University where online courses are 05:00 – PerfectDayFormula.com 05:05 – It was launched in January 2016 05:18 – 35,000 purchases at the moment 05:21 – They have their email list, affiliate email and Facebook ads for marketing 05:30 – Price point is $ 200 05:46 – Only a small portion of customers came from the affiliate email 06:00 – Customers receive a box full of materials when they purchase 06:31 – The cost of produce is $ 21 07:02 – They are not making a lot from paid advertising 07:43 – Craig is finding a way to send traffic on Facebook to an offer that works to prevent crashed after the launch 08:30 – $ 100,000 MRR mostly from the fitness stuff 08:35 - $ 7 price point on monthly fee 09:12 – People stick with them for at least 3 months 10:44 – People want results 11:26 – The usage pay wall 12:20 – What the user will get from the course 12:23 – There’s a template to change your bad habits 12:40 – They will help the user create a vision 12:50 – One of the pillars is plan and prepare 13:25 – Craig has a video of walkthrough on what they can get in the kit 13:56 – Goal in 2016 14:11 – Tools that Craig uses for his website 14:30 – Tools that Craig uses to run his business 14:43 – Team size 14:59 – Follow Craig on Twitter and LinkedIn 17:00 – The Famous Five 3 Key Points: Show people results. Show them how to consume a product to get the results. Having an email list of the target market can boost your revenue tremendously. Be healthy. Cliché as it sounds, health is wealth. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Assistant.to – The site Nathan uses to book meetings with one email. Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments. Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel. @Craigballantyne – Craig’s Twitter handle LinkedIn – Craig’s LinkedIn account Show Notes provided by Mallard Creatives
Released:
Nov 4, 2016
Format:
Podcast episode
Titles in the series (100)
Aweber Shares Revenue Numbers, Customer Count, Future: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders