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703: The "Accidental" $10k/mo Side Project

703: The "Accidental" $10k/mo Side Project

FromSaaS Interviews with CEOs, Startups, Founders


703: The "Accidental" $10k/mo Side Project

FromSaaS Interviews with CEOs, Startups, Founders

ratings:
Length:
23 minutes
Released:
Jun 27, 2017
Format:
Podcast episode

Description

Paul Tyma. He’s the founder and creator of a tool called Mailinator which is an email system. He’s also a startup veteran and has focused on 4 Silicon Valley startups including Preemptive Solutions, Manybrain Inc which owns Mailinator, Home-Account.com which was acquired by Bills.com, and Refresh Inc which was acquired by LinkedIn. He’s a frequent speaker, writer and author of one of the original books on Java called Java Primer Plus. Dr. Tyma has received his PhD from Syracuse University focused on Java/.Net performance. Famous Five: Favorite Book? – Influence What CEO do you follow? –  Amy Errett and Bradley Kam Favorite online tool? — Linode How many hours of sleep do you get?— 8.5 If you could let your 20-year old self, know one thing, what would it be? – “How to talk to girls”   Time Stamped Show Notes: 00:53 – Nathan introduces Paul to the show 01:48 – Paul started his first company during his PhD 01:56 – After getting his PhD, Paul worked for Google 02:12 – Paul is still part of the board for Preemptive Solutions 02:18 – Refresh had a very visible exit and is currently at LinkedIn icebreakers 02:37 – The acquisition was in 2015 02:45 – Acquisition price 02:54 – Refresh was a consumer application 03:10 – Refresh has raised $10M in total 03:20 – The first round was a priced round 03:53 – Refresh had 100K users 04:30 – Refresh built its own identity from scratch 04:40 – The technology of Refresh 05:40 – Home-Account.com was built prior to Refresh 05:59 – Paul was a minor founder 06:15 – Option pool 07:23 – Selling a company and staying with the company who acquired it is a cliché in Silicon Valley 08:19 – Mailinator was a side project Paul built 13 years ago 08:30 – It was a receive only mail service 08:50 – Mailinator lets you create a disposable email 10:17 – Mailinator had some ads which paid for the server 11:30 – Mailinator now makes money from affiliates 11:47 – Mailinator’s brand became strong 11:56 – There was a high usage from QA departments who tested their signups process and welcome email 12:11 – They asked Mailinator for additional features 12:40 – Hundreds of QA teams now are using and paying Mailinator 13:16 – Mailinator also has a private paid domain 13:40 – Pricing is $29 for single user and $129 for a team 13:56 – Average RPU is $35 14:31 – Average MRR 14:57 – Paul is now turning Mailinator into a business 15:21 – Churn is pretty high 15:48 – Less paid advertising 16:16 – Mailinator has 45K unique users a day 16:44 – 25K new inboxes are set up everyday 16:58 – “This is not a DAU product” 17:21 – Mailinator has not raised money 18:09 – Team size is 3 18:30 – Gross margin 18:59 – Server cost 19:53 – The Famous Five   3 Key Points: A side project can definitely turn into something more—don’t underestimate its potential. An email does NOT reflect one’s identity. There are thousands of emails being made and sent every day—having a disposable one is almost a necessity.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Released:
Jun 27, 2017
Format:
Podcast episode

Titles in the series (100)

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon