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EP 508: Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Golyer

EP 508: Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Golyer

FromSaaS Interviews with CEOs, Startups, Founders


EP 508: Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Golyer

FromSaaS Interviews with CEOs, Startups, Founders

ratings:
Length:
21 minutes
Released:
Dec 14, 2016
Format:
Podcast episode

Description

Gerry Colyer, head of growth at Siftery. He was previously the VP of growth at HealthSherpa and co-founder of two startups. He’s a graduate of Yale and Stanford. The CEO of Siftery was convinced there was a better way for companies to discover, select, and make better use of their software and so began their journey into filling this particular need in the market. Famous Five: Favorite Book? – Hooked What CEO do you follow? – Elon Musk Favorite online tool? — Buffer Do you get 8 hours of sleep?— Not quite If you could let your 20-year old self, know one thing, what would it be? – Gerry wish he had studied more in Computer Science   Time Stamped Show Notes: 01:32 – Nathan introduces Gerry to the show 02:11 – Gerry’s 500 company is Central Mayoreo 02:57 – Siftery helps users discover and choose the right software to reach their needs 03:20 – Siftery is currently tracking 10,000 software programs 03:30 – Siftery gets data from their recommendation engines 03:57 – Siftery has a small team in SF 04:11 – Siftery has 30 team members in Bangalore and Kiev 05:24 – How Siftery collects data 05:59 – There’s a combination of data scraping from the web and getting recommendations from actual software users 06:48 – Siftery is trying to create tools for software buyers 08:10 – Siftery has no pricing model yet and currently free 09:13 – Monthly headcount expenses 10:00 – Advantages of having a development team in Bangalore 10:12 – Cost of living is Bangalore lower than in SF 11:00 – What number are you focused on every day? 11:11 – Data points being contributed in the community 11:31 – Number of vendors engaged in the platform 12:00 – Launched earlier in 2016 12:30 – Siftery is more powerful than Techcrunch 13:00 – How are you able to get updates so quickly? 13:05 – We get feedback from software reviews, friends in the 500, and other software owners 13:43 – 25 data contributors 14:00 – Utility metric 15:15 – Siftery’s target area 15:50 – Connect with Gerry through email, Twitter and Siftery 18:05 – The Famous Five   3 Key Points: Meet people and build connections or, better yet, build companies. There are opportunities in the B2B space—find the gap and fill it. Having a team in another country can help startups build their business at a lower cost but still maintain the quality of work.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences Gerry@Siftery.com – Gerry’s email address @Ggiaco – Gerry’s Twitter handle Siftery.com – Gerry’s company website Show Notes provided by Mallard Creatives
Released:
Dec 14, 2016
Format:
Podcast episode

Titles in the series (100)

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon