Amanda Berlin, my guest on this episode and Featured Speaker at BizChix Live 2018, describes Public Relations (PR) as earned media - you can’t pay for it, but everyone is worth the opportunity. PR is important to every business but a lot of us haven’t tapped into the full possibilities yet. Amanda reveals that it’s really about sharing your story of what's unique about you, that your audience needs to know in order to identify and want to work with you. Remember, anyone at any stage of business is ready for media. Also find out why Amanda loves local media, and how you can capitalize on interviews, events and print media to drive word-of-mouth publicity, interactions, and credibility! Join the BizChix Community Connect With Amanda Berlin: Website The Empowered Publicity Podcast Free Resources   Books or Tools or Events Mentioned: BizChix Live 2018 Other Links Mentioned: Gabby Bernstein Patricia Moreno New York Open Center Email Shelli to get access to The Nest BizChix Episodes Mentioned: 313: Finding Her Niche in Video with Jessica Stansberry 312: Sales is About Listening with Nikki Rausch 310: [On Air Coaching] How to Prioritize Ideas and Opportunities with Amber Hawley Work With Natalie: One Day Mastermind CEOCHIX Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session This episode was first published at BizChix.com/314. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.