Social media is always top of mind for businesses these days, and social media specialists face a unique challenge in their business - to either specialize on one platform, or specialize in one industry on multiple platforms. Louise Brogan, social media specialist, joins me on this on air coaching call to discuss her business of helping people figure out how to use social media for their businesses. We dive into how to capitalize on Louise’s success creating visibility in her local space, and discuss the feasibility of catering to different avatars with the same messaging. I also help Louise to see the value of what she is doing, and suggest a time-study for her to measure her activities and financial payoff for that work she does. This chat is also a reminder to Louise that it’s okay not to know where to specialize when starting out, but for social media, particularly in dealing with larger organizations, finding and honing in on that specialization is key to becoming the expert in that field. Get your Free BizChix Entrepreneur Growth Framework Resource Packet Connect With Louise Brogan: Social Bee Website LinkedIn Social Beehive Facebook Group Social Bee Podcast Instagram Books or Tools or Events Mentioned: Zoom Skype Other Links Mentioned: #LinkedInLocal BizChix Episodes Mentioned: 326: The Stages of Small Business – The BizChix Entrepreneur Growth Framework 323: How to Create a High End Offer with Carol Cox Other On Air Coaching Calls   Work With Natalie: One Day Mastermind CEOCHIX Mastermind ProfitChix Mastermind Strategy Session Work with Shelli: One Day Mastermind EliteChix Mastermind Strategy Session Join the BizChix Community This episode was first published at BizChix.com/331. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.