22 min listen
Nearly Newlywed's Jackie Courtney: The biggest problem in bridal is that it hasn't evolved with the customer
Nearly Newlywed's Jackie Courtney: The biggest problem in bridal is that it hasn't evolved with the customer
ratings:
Length:
32 minutes
Released:
Apr 3, 2019
Format:
Podcast episode
Description
While the rest of the retail industry races to modernize and adapt to the modern consumer, the bridal industry is taking its sweet time. For most brides-to-be, pain points like murky pricing and year-long wait times come standard, especially when it comes to the dress. Shopping for bridal gowns is a long-standing tradition involving the bride, a posse of friends and family, an hour in a showroom, and enough champagne to keep everyone optimistic. But for Jackie Courtney, something about that process didn't feel right. She began reaching out to editors for samples and eventually started scouring peer-to-peer marketplaces like Craigslist and eBay, convincing women from around the country that she had an idea worth investing in. Finally, with a collection of 50 high-end, used bridal gowns, Nearly Newlywed was born. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Nearly Newlywed founder and CEO, Jackie Courtney, to discuss the need for modernization in the bridal industry, the normalization of resale and her expansion into new categories.
Released:
Apr 3, 2019
Format:
Podcast episode
Titles in the series (100)
Glossier COO Henry Davis: 'We're not a crowd-sourced brand': Just five short years ago, Henry Davis was a venture investor in search of his next e-commerce project. At the time, Amazon was beginning its takeover, DTC brands were on the rise and overhauling the supply chain was the newest trend in retail.... by The Glossy Podcast