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Nearly Newlywed's Jackie Courtney: The biggest problem in bridal is that it hasn't evolved with the customer

Nearly Newlywed's Jackie Courtney: The biggest problem in bridal is that it hasn't evolved with the customer

FromThe Glossy Podcast


Nearly Newlywed's Jackie Courtney: The biggest problem in bridal is that it hasn't evolved with the customer

FromThe Glossy Podcast

ratings:
Length:
32 minutes
Released:
Apr 3, 2019
Format:
Podcast episode

Description

While the rest of the retail industry races to modernize and adapt to the modern consumer, the bridal industry is taking its sweet time. For most brides-to-be, pain points like murky pricing and year-long wait times come standard, especially when it comes to the dress. Shopping for bridal gowns is a long-standing tradition involving the bride, a posse of friends and family, an hour in a showroom, and enough champagne to keep everyone optimistic. But for Jackie Courtney, something about that process didn't feel right. She began reaching out to editors for samples and eventually started scouring peer-to-peer marketplaces like Craigslist and eBay, convincing women from around the country that she had an idea worth investing in. Finally, with a collection of 50 high-end, used bridal gowns, Nearly Newlywed was born. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Nearly Newlywed founder and CEO, Jackie Courtney, to discuss the need for modernization in the bridal industry, the normalization of resale and her expansion into new categories.
Released:
Apr 3, 2019
Format:
Podcast episode

Titles in the series (100)

The Glossy Podcast is a weekly show discussing the impact of technology on the fashion and luxury industries with the people making change happen.