If not, you're missing out on a lot of productive fun your agency needs. This is by far one of the tools that can make the biggest impact on your determination. Consistently meeting new people that challenge both your skill and strategy make complacency hard to come by. If you waste it on the same place and the same people every year, it will start retracting. That's what road warrior Sydney Roe and I talk about with our secret special guest Ashley Fitzsimmons about finding the confidence to make it bigger. P.S. Elevate 18 is going to destroy your comfort zone.