Starts by accepting the reality of the most powerfully efficient prospecting tools available today. When that happens you realized the limitless potential you're provided to scale your outreach efforts. It's only then will you start to realize the importance of knowing exactly what needs to be said to make it all happen. If not, you could find yourself on a dangerous journey across bumpy content terrain that never leads to your desired destination. That's what I talk to Taylor Garcia, of Jackson & Jackson Insurance, about as he starts to map his adventure.