It really starts with honesty and making sure it's treated like a real partnership. There's a decent chance a previous generation taught you to keep all your insurance companies at arm's length. Of course, it depends on the day that you want to decide your general proximity to any one of them. Because there's also strong logic for more transparency when it comes to the type of business they're hungry for. That's what I talk to Sarah Applegate of, Executive Insurance, about how she's starting to build hers.