That depends if you want to stick with your bread and butter or try to find something new. This is as good of a time as any to take a chance and try to sell insurance in a way you never have before. When you do that it's important to remember it's not a race to what generates more leads, but instead more revenue. That's really when you know if your promoting the right thing on your website, even if it's different than what you've always done. That's what I talk to Kim Wood, of Toby & Merrill Insurance, about her potential promotion choices.