It will forever be a debate what you should say to clients when you don't need to talk about insurance. It's a debate that will never have a right or wrong answer, rather results of many different successful outcomes. The common thread that will likely string them all together is consistency and confidence in the messages that you share. The simple fact of owning the stories you tell instead of feeling obligated to share them will set you apart. That's what I talk to Kim Wood, of Toby & Merrill Insurance, about her experience trying to get remembered. P.S. Some people have said coming to Elevate has instantly made them more memorable. You should try it.